AMERICAN AIRLINES “FLY TO THE BEAT” MUSIC PLATFORM
A global marketing partnership that connects global travelers with the preferred airline of the entertainment industry. “Fly to the Beat” is a content platform built upon a series of exclusive music events, original content and access to the world’s most influential talent such as Demi Lovato, The Weeknd and Years&Years.
M&M’s 75th ANNIVERSARY
We worked with M&M’s to reimagine a classic song by bringing together two stylish artists - Zedd and Aloe Blacc (Interscope Records) and celebrate the 75th anniversary of the iconic M&M’s brand. The “Candyman” spot aired during the 2016 Grammy’s, celebrating a major brand birthday moment and the start of a year long celebration for M&M’s.
MARRIOTT “WITH THE BAND” MUSIC PLATFORM
LIVE EVENT ACTIVATION
A global music partnership between UMG and Marriott that connects a new generation of experience seekers with one of the world’s largest hospitality networks by redefining what it means to reward them. “With the Band” delivers unparalleled access to influential artists and one-of-a-kind music experiences across the entire Marriott International portfolio, including exclusive performances from Juanes, Ellie Goulding and Ryan Adams.
KELLOGG'S POP TARTS' “CRAZY GOOD SUMMER” MUSIC PROGRAM
EXPERIENTIAL LIVE EVENTS
To help Pop Tarts connect with teens through a custom experiential platform “Crazy Good Summer”, we brought Jessie J, Rixton and Jhene Aiko together and created an original song that embodies the good vibes of summer. We also created a branded content series that featured the artists talking about their “Crazy Good Summer” (pushed via artists’ social channels) and retail amplification. The activation strategy consisted of two live performances (in NY and San Francisco) bringing all three artists together for a concert where each performed their own sets and then played the collaboration together.
JEEP RENEGADE CAMPAIGN
We partnered with Jeep to build a campaign around an anthem that embodies the spirit of the iconic car brand’s newest model, Renegade. “Renegades,” written by X Ambassadors, instantly skyrocketed the vehicle to #1 in the category within weeks of the TVC release.
“Beauty Behind The Madness” UberXO Experience
GEOTARGETED DIGITAL INTEGRATION
Forging an innovative partnership between one of Canada’s fastest growing brands, Uber, and one of the biggest stars of this decade, The Weekend, we created the Uber XO experience. To bring this to life, we created a custom appbutton— “UberXO” that serves as an invite to The Weeknd’s homecoming show in Toronto, Canada, at the Mod Club – the first venue he’s ever performed at. 15 lucky Uber users were be able to connect with the “UberXO” option to receive a complete VIP experience: line-bypass to the sold out show, exclusive in-car XO swag, and a meet and greet opportunity with The Weeknd himself.