every brand needs music.


Universal Music Group and Brands (UMGB) is a music strategy partnerships and activation team inside Universal Music Group, USA. We work closely with all UMG labels, artists, and management and across all brand categories. With offices across the globe,
we offer our partners insights into fans, influencers,
and culture, wherever a brand may be.    

Want to partner on your next project?
Contact Naomi McMahon, SVP / Head of Strategic Marketing and Partnerships // umgb.us@umusic.com